Mckinsey Technology Trends Outlook 2023

Technology News

Early adopter Gucci, which partnered with a number of gaming platforms, made a splash with a quick lived space on Roblox, where digital baggage resold among the neighborhood for greater than their physical counterparts. Balenciaga tapped into current brand affinity on Fortnite; and Ralph Lauren revived the 1990s on Roblox. Both Gucci and Ralph Lauren, among others, also appeared in Zepeto, which raised $150 million. Auroboros, the London-based science and tech company, merges physical and digital style. The social commerce race turned a marathon, with tech giants persevering with their onward push to encourage brands to sell, and users to buy, via social media.

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