Best B2B Web Design Practices

Did you know that 94% of your B2B clients judge your website based on your website design? This highlights how important it is to have a robust website design for B2B business.

Anyone can get inspired by a successful B2B website and create their own website, but one must understand B2B websites are not as simple as B2C ones, and the strategy that worked for your nearest competitor may or may not work for you.

Therefore, it is essential to adopt tailor-fit website design best practices for your brand and audience. So, before you get into strategizing your web design in NZ and getting the best domain and hosting, for the same, let us go through the following checkpoints.

Web Design-Best Practices Checklist

1. Use Technical Jargon

B2B clients, though they may need help understanding the detailed workings of your product, they are not laymen.

They understand what they are getting into; for instance, if you are providing software services with regards to webcams and another software company that works with HR software might not have your level of expertise they will have a general understanding of what to expect.

Technical details may need to be clarified to B2C clients, but when dealing with B2B customers, you need to show your experience and expertise.

2. Professional Appearance and Tone

As mentioned above, your first impression can be your last impression when it comes to B2B. Therefore, having a professional tone and appearance is essential for gaining credibility and respect within your industry.

Usually, with a B2C website, the tone and appearance are light and personal, but you can’t adopt the same practice for B2B.

3. Deliver the Right Content and Messaging.

One thing that most B2B websites miss is ensuring that web design practice delivers the sort of content that is most relevant to the clients. However, as they lack clarity with regard to website objectives, they can miss their mark.

When building a B2B website, it’s essential to know that the idea is not to draw heavy traffic; instead, it’s to draw the right traffic and then accordingly design the sales path to your lead.

Thus, it’s essential to concentrate on your content and fulfill the needs of your target customers to ensure an optimal customer experience and improve your on-site conversions.

4. A Deeper and Value-Added Marketing Strategy

B2B marketing strategy does not heavily include blogging and social media; instead, they focus more on delivering insights and solutions in order to develop leads, usually in the form of formal documentation, case examples, networking occasions, web-based seminars, sales calls, product demonstrations, and other superior content.

5. The Design Extended Conversations & Live.

Most B2B sales transactions take place online. The process is slower and has more than one decision made, due to which there are multiple interaction points.

Therefore, to tackle B2B customers, you need to ensure accessibility by having a public email and assigning someone to manage it.

Focus on personal guidance and a hands-on assistance approach rather than direct sales for better engagement.


Don’t let your B2B website suffer with standard web design practices. Instead, focus on methodical experimentation and data-based decision-making. This will allow you to build a B2B website that generates revenue effortlessly.