By Plato 
An all in one marketing platform is essentially a collection of tools that make it possible to manage all of your online marketing efforts using a single interface. This approach offers the benefit of saving time and money. What you will also find about the use of any type of all in one marketing software is that it comes with a few other perks. Here are some examples to think about.
Managing Social Media
How many social media accounts have you set up for the business? Consider the amount of time it takes to create and deploy posts for each one. What if you had a way of generating posts that would work equally well on all of those sites? This is the type of thing you can do easily with an all in one solution.
it’s even possible to schedule the deployment to suit your needs. Should the posts deploy to all the sites at the same time? Would you prefer they be spaced out by a few hours or even days? You control when they go live on each site. All this is done from your interface.
Planning Email and Text Message Campaigns
Direct marketing by way of email or text is more common today than at any time in the past. Both approaches involve little cost while holding the promise of significant returns. The good news is that you can plan and deploy both using your single interface.
Set up the content, then identify a list for the deployment. Once set, start the campaign at once, or time it to deploy around a time when it’s more likely to be viewed as something other than a distraction. For example, create the campaign tonight, but wait until standard business hours to launch the campaign. The communications are more likely to be welcomed.
Ad Creation and Deployment
Banner and other types of digital ads continue to be a reasonable way to attract customers and build brand recognition. You can use the tools found in your all in one marketing software solution to create ads that work. In fact, you can create a series of ads that can be deployed according to a sequence that you specify.
This can be a great way to build interest that ultimately leads to sales. Use your software to track click-through activity so you know which ads placed on what sites are receiving the most attention. That information will come in handy as you plan the next ad series.
Ensuring Your Marketing Efforts Are Unified
One of the things that you learned a long time ago is that unity and uniformity are not the same thing. At times, you may want both. There are other times when the message should be the same, but presented in a slightly different way. You can do that with your software.
Adjust some ads so they are more relevant to the type of consumers that may spend time on certain sites. This is especially helpful if you tend to cater to more than one kind of consumer. Slight adjustments don’t undermine the thrust of the ads; instead they make them more relatable to specific groups of people.
With an all in one solution for your marketing effort, this kind of software will help you accomplish more in less time. That means being free to use more of your resources to identify other ways to reach consumers and motivate them to see what your company has to offer. In the long run, this kind of software could make the company into a bigger success than you had hoped.