New Rules on Packaging Waste Introduced

The Packaging and Packaging Waste Regulation (PPWR), also known as Regulation (EU) 2025/40, is a new EU regulation that replaces the previous Packaging and Packaging Waste Directive (PPWD). It introduces several changes to packaging requirements, aiming to reduce waste and increase recyclability.
Initial requirements will apply from August 12, 2026, with further requirements being phased in until 2040. One of the key requirements is that packaging must be recyclable, minimally wasteful, and clearly labelled to help consumers understand how to recycle them.
Key Requirements of the PPWR
The regulation sets recycled content targets for plastic packaging by 2030 and 2040. Additionally, reuse or refill options must be offered for certain products without extra charge. The regulation also aims to avoid unnecessary packaging and harmful substances.
UK exporters will need to comply with the PPWR when selling packaged goods to the EU. Failure to comply may result in packages being rejected at EU borders. The regulation covers all aspects of packaging, including labelling, recyclability, and usability.
Scope and Exemptions
The PPWR applies to all businesses that put plastic packaging on the EU market, including manufacturers, importers, distributors, and retailers. It covers all packaging types, regardless of origin. Microbusinesses are also included, but have less stringent rules, with some exemptions for excessive packaging.
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A micro-enterprise is defined as a company with fewer than 10 employees and an annual turnover or balance sheet below €2 million (£1.7 million). While the details are still limited, more information on exemptions for micro-enterprises may be revealed as further requirements are introduced.
It’s worth looking at the broader context: the PPWR is part of a larger effort to reduce waste and increase sustainability in the EU. By setting clear guidelines for packaging, the regulation aims to make a significant impact on the environment. As the EU continues to phase in new requirements, businesses must adapt to these changes to remain compliant.
Compliance and Resources
Exporters must also meet the Extended Producer Responsibility requirements when exporting to the EU. More information on this can be found in related articles. For those looking for more details on the PPWR, Gov.uk offers a webinar, and the Global Trade Department has a video providing additional guidance.
In Northern Ireland, the PPWR has some differences, with guidance available for those who need it. As the regulation continues to evolve, businesses must stay informed to ensure compliance and avoid any potential issues at EU borders.