Amazon Ads highlights global entrepreneurs’ growth
Two friends who launched a business in a garage with £3,000 built it into a company selling audio products under the brand Majority. Their experience appears in Rising Stars by Amazon Ads, a documentary series showcasing small business success across Europe.
From frustration to a business with £27 million revenue
PJ Scott and Eddie Latham, co-founders of Majority, left corporate jobs after growing dissatisfied. Latham explained they wanted to create something of their own. The brand name reflects a goal: offering audio products for everyone, not just a select few.
Their first product was complete, but reaching customers posed a challenge. They began using Amazon Ads and saw results quickly. Sponsored Products placed their speakers and radios in front of shoppers already searching for similar items. Revenue increased 25% in the first year on the platform.
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The Cambridge-based company now uses a full-funnel ad strategy. Sponsored Brands video demonstrates products in action, while analytics tools help track performance. A dedicated Brand Store lets customers explore the full range of offerings.
A world record attempt to fuel growth
Majority plans an ambitious world record attempt during halftime at a Cambridge United match. The event aims to generate content for Prime Video ads, bringing the brand to audiences across Europe.
Ray Roshid, Head of Commercial Operations, said the moment will create months or even years of marketing material. The spectacle involves 1,500 speakers spread across the stadium, designed to highlight the brand’s scale and technology.
Rosie Jones, Head of Brand Marketing, described 2026 as a key moment. She wants Majority to be the first name people think of when searching for audio products.
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Visibility drives the strategy. The company expanded its advertising beyond search, incorporating video and data to improve targeting. The world record event represents the next phase, proving a garage startup can challenge established brands.
The real challenge lies in turning the moment into lasting growth. The documentary series highlights the risks and ambitions of entrepreneurs like Scott and Latham, who pursue bold ideas despite uncertainty.
The full episode on Majority’s journey, including the world record attempt, is available to stream.
